A marketing campaign promotes aspects of your business through different types of media such as social media, television, radio and print. A campaign can be built with different goals in mind such as building brand image, introducing a new product or service, increasing sales of a product already on the market, or reducing the impact of negative news
Branding isn’t all about the logo, but it is an important aspect. Branding also includes your positioning, statement, and voice.
Your marketing channels are the places which you are going to communicate on. These must reflect where your audiences are ‘located,’ or where they ‘hang out.’ This is so you can communicate directly to them.
Communication objectives are the process of setting targets for communications!
Marketing can determine the make or break of your business, so the importance is very high. Firstly you need to identify your customer.