The Importance Of Marketing

What’s the importance of marketing? Marketing can determine the make or break of your business, so the importance is very high. Marketing isn’t just about selling and PR. It’s about helping exchanges between two people or organisations happen – it’s the facilitation of the exchange process! In order to facilitate this exchange process a number of things need to happen, including identifying your customers.

Identifying your customer is the first step to creating a communications plan. This is important to find out who, what, where, when and why you are going to be communicating. In order to identify your customers you need to research. Find out who they are – who are you going to be exchanging with? There are several things you can consider to help you understand who your customer is, including:

  • Are they male or female?
  • Where do they live?
  • Why would they use your product or service?
  • How much would they pay for your product or service?
  • What would influence them to use or buy your product or service?
  • Do they already buy a similar product or use a similar service?
  • If they already buy a similar product/service:
    • What one do they buy/use?
    • How often would they use it?
    • How much do they pay for it?
    • Would they change anything about it?
    • Where do they buy it?
    • Who do they buy it from?

Once these questions have been answered you can put it all together to create a customer summary – now you have an idea of who is going to use your products or services. Learn more by coming along to our digital bootcamps book here or keeping up with our Business Tips Tuesday on Facebook and Instagram. Make sure you check out all of our our free one-on-one support as we are supported by the NDIS. Or contact us here , we love a chat so don’t be shy!

The Importance of Marketing Part 1: identifying your customer